Progressive Sports Solution Partner
Together with a sustainable approach. For a better future.
Haro Green Project
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Grow Freely · Grow Easy · Grow Together

Welcome To Haro

Founded in 2016, Haro is a sports, entertainment, and marketing firm with a special focus in partnership sales, activation, licensing, sports facility management, content, and talent management.  

Haro is built on strong knowledge and solid expertise built up from collective years of it’s people representing various clients and industries.

Building community through sports.

At HARO we focussed on bringing the community together through sports. Sport has proven to be a cost-effective and flexible tool for promoting unity and advancing social progress.

Making Communities Inclusive, Healthy, Productive, and Resilient

We make it our business in making sports as a lifestyle so it can be related to all businesses and create a compelling storytelling for your brand.

Promoting Sport Tourism and Sustainable Destination

At HARO, all our products and services are curated with sustainable objectives in mind. Our business development effort focuses on creating sports products with economic values that are self-sustainable.

Nurturing a culture of responsible community with sports

Our Tree Planting initiatives will complement your brand building around the positive vibes in a healthier and greener planet.

Execute · Manage · Grow

Our Expertise

We work with our clients and partners to bring unmatched experiences and innovation

Partnership Sales & Activation

Talent Representation & Management

Licensing & Property Management

HARO Academy

What We Do.

Project Highlights

SUPER GT

CONTENT DISTRIBUTION​

 

SUPER GT is the pinnacle of GT sports car racing in the world. Born out of Japan in the early 90’s, Super GT has gone on to establish itself as Asia’s leading international race series. Haro Sports is the promoter of SUPER GT in Malaysia and selected countries in the APAC region, and the rights holder of SUPER GT content distribution in all countries outside of Japan and Thailand.

Come July 2022, Haro Sports will be hosting the first ever SUPER GT night race in the history of SUPER GT at the Malaysia SUPER GT Festival 2022 at Sepang International Circuit. The festival will feature 2 full days of activities for racing fans, families and music enthusiasts with a thrilling line-up of action-packed racing and exciting entertainment.

LAZADA

PARTNERSHIP ACTIVATION

 

Upon navigating the negotiations between Football Malaysia LLP (FMLLP) and Lazada, we recommended to Lazada to reduce their partnership investment as they are already the leading online marketplace in the country.

 

GOLF GEMILANG

LICENSING & PROPERTY MANAGEMENT

Golf Gemilang is a premium junior golf development program jointly developed with JNG Golf. The objective is to identify ‘hot golfing prospects’ in Malaysia and provide them access to elite golf training. Haro’s roles and responsibility is to increase the commercial value of the program and partnership sales. The intention is to position Golf Gemilang as one of the most recognised and respected brands in junior golf development.

 

Combined Expertise

Haro Group

Each company specialised in different area, make use the perfect solution partner for your organisation.

Our People

Fahrizal Hassan

Managing Partner

Fahrizal is the main company shareholder as well as the Managing Partner. He established himself in the sports industry as a professional racing driver and later on learn the business himself to run his own sports agency. He was appointed as the CEO of Pahang FC and won multiple championships and was the Executive Committee Member of the Football Association of Malaysia (FAM). 

At HARO, he works with different corporate and brands as well as government agencies namely HONDA, UMW Toyota, McLaren Malaysia, British American Tobacco, SHELL Malaysia, Sepang International Circuit, National Sports Council and few others. 

He recently founded the RacingForMalaysia platform which will be the main driver of Malaysia’s motorsports industry where it will bring the industry players, government agencies and talents together. 

Yamin strongly believes that a key source of knowledge is experience. As a well-traveled individual, raised in Norway and Japan, and a child to parents of different nationalities his vast cultural experiences grant him a unique perspective of the world and social dynamics. Yamin took an interest in IT during middle and high school, at the advent of the World Wide Web, and decided to major in IT at the turn of the millennium, but dived into advertising as a career path, choosing to be a copywriter due to his passion in the creative process and writing.

Incessantly eager to learn and grow, Yamin took the path less traveled. His entrepreneurial mindset and hunger for ownership led him to master a multitude of different disciplines, learning through working – mastery through experience. Yamin helmed notable positions at companies he worked at – always aiming to enrich the organization’s position and lead the team to success.

Competitive by nature and an athlete at heart, Yamin “plays” to win, turning his work into mini passion projects. Yamin’s milestones include amongst others, Copywriter, Associate Creative Director, Account Director, Head of Corporate Business Acquisition, Business Development Director, Event Director and now General Manager of Haro Group of Companies. At Haro, we live like we’d die tomorrow, and learn like we’d live forever.

Yamin Shafie

General Manager

Mizal Ghazali

Head of Marketing

Mizal has been in the Sports industry over the last 15 years and a specialist in strategic planning and marketing. He’s working experiences has made him very capable in managing and execution of projects at all levels. 

Some of the highlight of his career including at PETRONAS Motorsports working with the branding and commercial team. After that he moved to head the commercial department at Frenz United Sdn. Bhd. where they organized the biggest South East Asia youth Club Football tournament, the Asia Champions Trophy and Frenz International Cup every year from 2011-2015. 

He then founded a boutique agency, Play4Sports Asia Sdn. Bhd. which provides digital storytelling services to clients whom interested to tap the sports audience. Amongst his clients includes A&W, McDonalds, 100PLUS, Nivea Men, Al-Ikhsan Sports, Adidas, PUMA, PETRONAS Raceline MotoGP Team and iFlix. Before he join HARO, he was the Acting General Manager, Marketing at Al-Ikhsan Sports.

Alif Ridzuan

Creative Director

Shafiq Shariffuddin

Business Development (Golf)

Raja Zaini

Business Development (Motorsports)​

Haizul Anuar

Business Development (Football & E-Sports)​