Haro is the exclusive rights holder of SUPER GT outside of Japan and Thailand. Founded in 1993 as the Japanese Grand Touring Championship (JGTC) by the Japan Automobile Federation (JAF) and later renamed SUPER GT in 2004, the championship is a grand touring car racing series sanctioned by JAF and FIA and run by GT Association Co., Ltd. It is the top level of sports car racing in Japan and the pinnacle of GT racing worldwide. SUPER GT consists of two categories of cars, GT300 with over 550 horsepower and GT500 with an excess of 650 horsepower.
As an international championship, SUPER GT is hosted in Japan and Thailand, with initial plans to return to Malaysia in 2020 after a 6-year hiatus. However, due to the Covid-19 pandemic, SUPER GT Malaysia 2020 was forcefully put on hold with plans afoot to host its return in 2022.
We help right-holders generate revenue for their respective properties through enduring partnerships with brand partners.
Haro supports Pahang Football Association (Pahang FA) by being their exclusive partnership sales representative.
We connect Pahang FA with brand partners interested in utilising properties of Pahang FA i.e. first team, players, infrastructure, etc; as a marketing or commercial platform for the promotion of their brands.
We also advise Pahang FA in the upgrade and development of new commercial avenues to enrich the marketing and promotion offered to brand partners.
We assist in the development of their partnership prospectus, navigating terms and conditions and manage relationships at every step of the partnership.
We help brands, leagues, events, media properties, schools, and teams optimise their licensing potential through new market penetration and the expansion of their global footprint.
Golf Gemilang is a premium junior golf development program jointly developed with JNG Golf. The objective is to identify ‘hot golfing prospects’ in Malaysia and provide them access to elite golf training. Haro’s main role and responsibility are to increase the commercial value of the program and partnership sales.
The intention is to position Golf Gemilang as one of the most recognised and respected brands in junior golf development.
Golf Gemilang sent four junior golfers to the United States for three tournaments throughout the month of June and July. All four junior golfers successfully received scholarships for college golf in the United States. We hope they will turn professional upon graduation.
We help professional talents with managing their image and naming rights, increasing their commercial value, procuring and negotiating marketing and promotional opportunities, public speaking engagements and other endorsement arrangement.
We help brands, leagues, events, media properties, schools and teams optimise their licensing potential through new market penetration and the expansion of their global footprint.
We support the ‘Bola’ trademark through professional licensing management.
By connecting our clients with properties interested in partnering as licensees, we help them monetise their intellectual property while creating new avenues for marketing and promotion.
We assist in navigating terms and conditions, consult on creative and strategic development and manage relationships at every step of the licensing process to help build partnerships that generate revenue and consumer loyalty for all parties.